Native advertising gives companies the opportunity to intellectually establish a bond with their customers through content. Their ads are more than a picture and a discount. They are aimed at the heart of the consumer’s values and lifestyle. By forging that connection, companies create loyal customers who return time and again.
Pay-per-click marketing does one thing: make the sale. It targets would-be consumers with an ad that follows them on the internet and forces its way onto every screen. In a very low percentage of situations, pay-per-click’s repetitious reminders ultimately succeed in getting that click. An equally small proportion of clicks will result in conversions. In the end, a consumer becomes a customer and money is exchanged for goods and services in a very transactional, one-off basis.
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